This morning, I came across two very different marketing campaigns by two very different organizations. The first was the Microsoft Bing search engine Corvette. This one struck me as kind of funny. I thought the world had moved beyond using hot cars to promote products. I guess not. In any case, I’m not so sure that alot of people ran to their computers and used Bing after seeing the car.
The second campaign was more of an awareness campaign by Peta with their “Love me dont club me” seal mascot. He was cute, people smiled at him but interestingly enough he looked equally lame standing on his own outside of Parliament Hill waving his flipper and passing motorists.
Maybe its me but I seem to have less tolerance for IRL marketing. There is just so much of it that to get anyone to notice you have to reduce your message to something as banal as what’s shown above. I suppose both are interesting but neither is very clever.